On July 3, 2012 Ouya was announced as a new home video game console by Boxer8 CEO Julie Uhrman.
On July 10, Ouya launched a kickstarter campaign. The Ouya Kickstarter page featured an introduction video, which explained various aspects of the console, showcased the the touchpad-sporting controller, and gave viewers a glimpse of the motherboard. It also presented the first look at the Ouya Discover Store, showing several games from Indie developers who had supported and shown interest in Ouya. The Kickstarter fundraising goal was reached in the first 8 hours. Ouya became the eighth project in Kickstarter history to raise more than a million dollars, and at the time set the record for highest first day performance of any Kickstarter project.. Funding continued to increase as more models were made available at various funding levels.
On July 19, Boxer8 confirmed having a working prototype with in-progress software and user interface. Robert Bowling, former Creative Strategist at Infinity Ward, announced in a blog post and through an update on the Ouya Kickstarter page that his newly formed studio Robotoki would be the first developer to commit to creating a game exclusively for the Ouya.
On August 9, the Kickstarter finished with $8,596,475 at 904% of their goal. This made the Ouya Kickstarter the third-highest earning in the website's history.
On October 31, Boxer8 announced that the first development run of Ouya PCBs, plastic prototype cases, were in the Engineering Verification Testing phase of production. Devkits for the Ouya as well as the software development kits were planned for release before the end of 2012.
On December 28, the console developers posted an unboxing video of one of the dev kits that were being shipped that day.
On March 28, 2013, Ouya started shipping units for Kickstarter funders.
In May 2013, Ouya received a $15 million dollar from an investment group including Shasta Ventures; Occam Partners; the Mayfield Fund; Kleiner, Perkins, Caufield & Byers; and Nvidia, the makers of the Tegra 3 chipset used in the Ouya. The public release of the console was also pushed back to June 25. At the time, Uhrman said that the investment would be used to meet the demand from retailers.
On June 25, 2013, the Ouya was released to the public for $99.
On July 18, 2013, Ouya announced the Free the Games Fund to support developers making games exclusively for their system. The Free the Games Fund pledged a dollar-for-dollar raised on Kickstarter if a minimum of $50,000 was raised in return for the game being an Ouya exclusive for six months.
On November 23, 2013, a limited edition white Ouya with double the storage and new controller design was available for pre-order at $129.
As of January 1, 2014, the limited edition white Ouya went off sale and cannot be found on the official store, nor any official resellers.
On January 31, 2014, new black version of Ouya was released with double storage and new controller design.
On November 24, 2014, Ouya releases its 1000th game.
In January 2015, Ouya received an investment of 10 million USD from Alibaba with the possibility of incorporating some of Ouya technologies into Alibaba’s set-top box.